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After completing the Nike SWOT analysis, the next step is to divide the marketplace into subgroups or segments in order to determine which of those

After completing the Nike SWOT analysis, the next step is to divide the marketplace into subgroups or segments in order to determine which of those segments it should pursue or target. Identify at least 4 segments of consumers with specific characteristics, including needs and wants, and the Nike products that could be geared towards each segment

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