After completing your reading for week 2 -Text - David, R. F. Strategic Management: A Competitive Advantage Approach, Concepts (16th Edition)

Questions: You may use your current or former organization as a basis for answering these questions OR either Coach or Buffalo Wild Wings from the work you performed in the Mini Cases.

Compare and contrast external and internal assessments; which is more critical for an organization to develop and maintain a competitive advantage?

Given the list provided on page 106 of the text, which financial ratio(s) do you believe would yield the most useful feedback regarding the strategic direction of the company? Please detail the reasons for your choice(s).

Is there a danger in the interpretation and correlation of positive financial trends and long-term planning?

Please mention references