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After enjoying 1 7 years with her Toyota Corolla, Tracey's mechanic told her that it would cost more to fix the transmission than the car
After enjoying years with her Toyota Corolla, Tracey's mechanic told her that it would cost more to fix the transmission than the car was worth. She decided it was time for a new car. In which stage of the buying process is Tracey involved?
Multiple Choice
Product selection
Need recognition
Information search
Product examination
Product purchase
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The Digital Supply Chain
Authors: Bart L. MacCarthy, Dmitry Ivanov
1st Edition
0323916147, 9780323916141
