After evaluating the Marketing Simulation: Managing Segments and Customers V3

1. Development of their competitive advantage

Determine MM's overall competitive advantage strategy and detail the competitive advantage. Then clarify how the competitive advantage will be developed and executed.

Make recommendations for the following fiscal year to the C-suite executives and board members based on the performance of the marketing team over the fiscal year.

Then, evaluate the major marketing decisions and how they contributed to performance (or lack thereof).