After General Mills experienced such backlash about its new legal terms, the company issued a statement reverting back to the original policy. Imagine that you're the head of corporate communications for the company.

Process

To plan your message about the reversal, use the following questions from the Communication Model in Figure 3:

1. What is the communication need? State it clearly and simply.
2. What is the communication context? Consider the organizational culture, potential legal consequences, and ethics.
3. Who are the primary and secondary audiences for your message? What is important to know about them?
4. What are the company's objectives? What, specifically, do you want to accomplish with your message?
5. What is the best medium for your message?
6. What are the potential communication barriers? What may get in the way of meeting your objectives?

Product

Prepare the message for the company. When you're finished, compare your message to the company's, which you'll find here:www.bizcominthenews.com/files/general-mills2.pdf