After reading Answer the following question:Why celebrity insurance is not purchased solely for publicity??

by sellin in rank Lloyd's of London: Insurer of the Stars of funds sult, me In contrast to its conservative British roots, Lloyd's of . Soccer star David Beckham insured his legs for that Gli London has a colorful history of insuring many unique $195 million in 2006. types of loss exposures. In particular, entertainers and Celebrity insurance is not purchased solely for pub- athletes have purchased insurance through Lloyd's of licity. "We are providing business interruption insur- London for a variety of risks. Here is a sampling: ance for service industries," said Jonathan Thomas. . Troy Polamalu, the all-pro football player for the active underwriter for Syndicate 1607 with Creechurch Pittsburgh Steelers, insured his hair for $1 million International Underwriters. Celebrity insurance takes in 2010. one of two forms. "Genuine protection policies gener- arketplan urance . Supermodel Heidi Klum insured her legs for ally protect against lost money in the event a celebrity $2 million while serving as a spokeswoman for the becomes disabled, thus forcing a show or event to be einsurand shaving products division of Braun, the German shut down or delayed." The second coverage "includes ondon electronics company. a modest true risk transfer, [but its] main purpose is ers hop public relations." The second type may also "include . Irish folk dancer Michael Flatley insured his legs epresent some disfigurement coverages." for $39 million. . Singer and musician Bruce Springsteen bought clusively $6 million of coverage on his voice. d in Lloyd r the claim Based on Maria Sciullo, "Eat Your Heart Out, Samson: Troy's Hair Worth $1 Million," Pittsburgh Post Gazette, September 1, early 19 2010; Lori Chordas, "Body Guards," Best Review, March 2005, pp. 88-89; and "The Ultimate Risky Business: How Lloyd's of London Insures Its Own Future," Knowledge at Wharton, November 24, 2009, retrieved May 10, 2011 at http://knowledge th individe .wharton.upenn.edu. I liability