After reading Chapter 18, "Sales and Promotion Overview and the Role of Trade Promotions," and Chapter 19, "Consumer Sales promotions: Sampling and Couponing," in the textbook and learning about the different types of promotions that exist and alternate means of how to reach the target consumer, answer the following: 1- what is the strategic use of promotions in an integrated marketing campaign (IMC)? 2-How do integrated marketing communications (IMC) help and what should their approaches be in order to appeal to the potential consumer? 3-Discuss how to strategically use promotions according to the marketing strategies of a specific brand. 4- Mention how the different types of promotions help the development of these final integrated marketing plans (IMC).

References: Andrews, J.C., & Shimp, T.A. (2018). Advertising, promotion, and other aspects of integrated marketing communications (10th ed.). Chapter 18: Sales and Promotion Overview and the Role of Trade Promotions Chapter: 19: Consumer Sales promotions: Sampling and Couponing