After reading the case "Bayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations Bonanza" by Gringarten & Fernndez-Calienes, answer:

Internal Environmental Analysis (Specific to the organization)

Organization's internal strengths, weaknesses, opportunities, and external threats

Describe the firm's product, pricing, distribution/place, and promotion strategy (if applicable)