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After reading the case Bayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations Bonanza by Gringarten & Fernndez-Calienes, answer:
After reading the case "Bayer, Ethics, and the Anthrax Scare: Leveraging National Crisis for a Public Relations Bonanza" by Gringarten & Fernndez-Calienes, answer:
Internal Environmental Analysis (Specific to the organization)
Organization's internal strengths, weaknesses, opportunities, and external threats
Describe the firm's product, pricing, distribution/place, and promotion strategy (if applicable)
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