Question
1 how might you go through the steps in the consumer decision making process if you were thinking of buying a car? 2 how would
1 how might you go through the steps in the consumer decision making process if you were thinking of buying a car?
2 how would your consumer decision process differ if you were deciding to use Uber?
3 how have sharing economy companies created value for customers?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
