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If retention rate is 92% and acquisition rate is 10% - and all else are kept the same - how many years would it take
If retention rate is 92% and acquisition rate is 10% - and all else are kept the same - how many years would it take the company to x2 their consumer base?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
