After reading the companion article (Doing Well By Doing Good); provide a brief recommendation(s) to a group of executives regarding how a firm can balance profitability by following the lead of firms that subscribe to the Dow Jones Sustainability Index (DJSI) criteria.Provide a warning regarding the risks associated with "Green Washing," to the firm's brand equity. Please use specific illustrations to support the executive recommendation(s) proffered.

https://www.researchgate.net/profile/Kent-Byus/publication/292473578_Doing_well_by_doing_good_Corporate_social_responsibility_and_profitability/links/5d7a5788299bf1ec8bd354e6/Doing-well-by-doing-good-Corporate-social-responsibility-and-profitability.pdf