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After reading The Decision-Making Process, located in the topic Resources, review the four consumer decision-making models: economic model, passive model, cognitive model, and emotional model.
After reading "The Decision-Making Process," located in the topic Resources, review the four consumer decision-making models: economic model, passive model, cognitive model, and emotional model.
Select two of the models and compare the process and approach of the models. Identify an education or work situation in which you have had to utilize one of the two models you selected.
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