After reading the following Case Study: Honey Bunches of Oats$50$ Million Smiles and Counting:$$

Share how you could incorporate additional social media channels into this campaign $($e$.$g$.$ Pinterest, Yelp, Snapchat$).$

Make a list of your ideas.

Think about ways you could extend the campaign, so that it could run during a seasonal event $($e$.$g$.$ back$-$to$-$school, Halloween, etc$).$

About Honey Bunches of Oats:

Honey Bunches of Oats is a cereal produced by Post Consumer Brands. This U$.$S$.-$based company began more than $120$ years ago, but Honey Bunches of Oats wasn$$t launched until $1989.$ It was created by a father who wanted to make his daughter happy. $$In his quest for the ideal bowl of cereal to delight his daughter, Post employee Vernon J$.$ Herzing created the perfect blend of granola bunches, crunchy flakes, and honey.$$ Herzing$$s blend was a mixture of several existing Post cereals and honey, but the creative combination of flavors worked and Honey Bunches of Oats remains popular to this day.

Post Consumer Brands positions Honey Bunches of Oats as a family cereal that is both nutritious and tasty. The cereal contains whole grains, is relatively low in calories and fat, and includes vitamins and minerals. Because the cereal is tasty, Post also emphasizes that it can be eaten at any time of day, not just breakfast.

Campaign Description:

In $2012,$ Honey Bunches of Oats launched a campaign based on its $50$ Million Smiles and Counting$$ tagline. The goal of the campaign was $$to foster additional fan growth and drive sales$.$ The way the campaign accomplished this was to turn their existing consumers into brand advocates. The campaign was featured on social media channels like Facebook, Instagram, and Vimeo.

On Facebook, a share$-$driven coupon app was created. Using this app, existing fans of the cereal could choose a friend to receive the same offer they had. On both Facebook and Instagram, fans could post pictures of themselves with their $$Honey Bunches of Oats smile,$$ short testimonial videos, and positive quotes that they could send to their connections. The motivation to do so$?$ The possibility of winning a free trip.

The company also produced a video of consumers receiving free samples of Honey Bunches of Oats on the street. Their positive, spontaneous reactions could encourage new consumers to give the product a try as well. The campaign was certainly a success in terms of fostering more fan growth. On Facebook alone, Honey Bunches of Oats gained $161,956$ additional Facebook fans over the course of the campaign.