After reading the following four mini paragraphs please answer the questions for each mini paragraph. No need to explain a lot just short answers. Thanks

1) WINE IN BULGARIA

Bulgaria used to be the 4th largest wine exporter in the world during the height of communism. They exported most of the wine to USSR and Eastern Europe. Since the fall of the Soviet Union in the 1990s, the Bulgarian wine industry crumbled. Private vineyards have never been able to adjust and market to the rest of the world despite the internet opening potential sales in Western Europe, the US, and Asia.

Bulgaria's wine history goes back thousands of years ranging from its Balkan Mountains to the Black Sea which creates fertile lands and indigenous grapes. The Bulgarian lands resemble those of France, Italy, Spain, and Portugal: obvious wine leaders. One of the Bulgarian red grapes is called a Mavrud, which most people have never heard of - even sommeliers. For consumers, Bulgarian prices are relatively inexpensive and the quality for the price is hard to believe.

The private wineries primarily compete against each other in the Bulgarian market. Not one Bulgarian winery has had success in the U.S. This is partly due to the alcohol market already being saturated in the states, but Bulgarians feel that great marketing paired with an outstanding, unique, and well-priced product, can create a perfect combination, like wine and cheese.

Your marketing challenge is to:

1. Introduce Bulgarian wines to the U.S. market.
2. How would you do this?
3. What would you do?
4. Where would you even start?

2) EAT CROW AT WYNN LAS VEGAS

Wynn Las Vegas is considered on one of the top luxury casino resorts in the world, and it attracts wealthy guests from nearly every country.

The Wynn website says, "Wynn Resorts holds more Forbes Travel Guide Five-Star Awards than any other independent hotel company in the world. Our resort offers award-winning restaurants, exciting entertainment and nightlife, two award-winning spas, salons and luxury shopping. Our commitment to making every visit a once-in-a-lifetime experience to our guests is what makes us who we are." Recently, however, the once-in-a-lifetime experiences have not been positive for guests who are dining outdoors (al fresco) at Wynn at one of the many outdoor terraces or restaurants. The culprit: large, blackbirds swoop into areas to grab food off of plates, take them out of guests' hands, and make a mess everywhere. The crows are fearless, hungry, and willing to fight for the food. According to the F&B Manager, the hotel has lost "a ridiculous amount" of money due to comp'ed meals, customer complaints, and loss of future business.

Part of the business loss is by international visitors. Wynn gets a lot of visitors from Asian countries and Western Europe, where local customs are negative toward black birds. In particular, In South Korea, crows are seen as bad luck and possibly even harbingers or death. Ravens, especially in the U.K., could foretell doom. There's an old British superstition that says six ravens must remain at the Tower of London at all times or the crown will fall. And in Ireland and Scotland, seeing a single magpie is supposed bad luck. Many people equate it to having a black cat cross your path in the U.S.

Your marketing challenge is to:

1. Figure out a way to combat the negative publicity that has been generated due to the blackbird invasion.
2. What will you do?

3) BRAND NEW TWITCH GAMER

Twitch: Twitch is the world's leading live-streaming platform for gamers (eSports enthusiasts). With Twitch, people around the world can watch and stream digital video broadcasts of their games. The streaming service boasts over 2 million unique streamers every month and more than 17,000 of these users earn money through the Twitch Partner program, a service that provides streamers with added features such as paid subscriptions and ad placements. Twitch was purchased by Amazon in 2014.

Twitch is also like social media since Twitch users can follow and Direct Message each other, each stream has its own unique chatroom where users can connect, and the popular Pulse feature essentially functions as a Facebook or Twitter timeline and allows for everyone on the network to post their own status updates as well as like, share, and comment on what others have written. One of the most popular Twitch streamers is Ninja, who streams his Fortnite games. Ninja has more than 14 million followers and 448 million channel views.

Imagine that you have been playing eSports at home and with friends for years, and you are now wanting to take your gaming life. You are hoping to supplement your income, so you want to create a new gaming channel for people around the world to watch. You are in a pool of competition with thousands of other gaming channels trying to do what you're doing. So, you must stand outbe unique, clever, and creative in your gaming style and in your game improvement tactics. In the Livestream gaming world, marketing is a mixture between exposure and value. If your channel has no value, you have nothing to market.

Your marketing challenge is to:

1. Figure out how you will gain exposure on Twitch among its 2 million streamers.
2. Why should people watch you?
3. How are you going to get viewers and ultimately, make money as a streamer?
4. You know you need to focus on a worldwide audience - not just U.S.

4) GUERILLA MARKETING FOR YOLI SODA

Traditional media advertising is usually comprised of TV, radio, print, billboards, direct mail, and social media presence. But nothing about the VP: Marketing of Yoli soda is "traditional." He is known around the office as El Chupacabra because sightings of him are so rare, and when he does surface, he always has a crazy idea about how to market Yoli soda.

Yoli soda is originally from Acapulco, Guerrero, Mexico, and has become a favorite not only in that city but all over Mexico since its nationwide distribution. Yoli has a flavor that can be compared with 7-Up or Sprite but better according to the locals.

Three years ago, El Chupacabra came up with the idea for advertising Yoli on little stickers found on lemons and limes in markets. Since the soda is made with lemon/lime flavoring, this was a hit, and kids especially liked the stickers. Two years ago, Chupa advertised on human beings. He paid people to get Yoli tattoos and show off their ink on social media sites. Last year, El Chupacabra placed Yoli advertisements on the bottom of shoes. He wanted Yoli to be with people wherever they traveled throughout Mexico. Whenever he has one of his crazy ideas, it is the marketing team's responsibility to see it come to fruition. This year is no different. Chupa has said that he wants to advertise on and around homeless people in the area. He feels like they are very visible and perhaps Yoli could help the homeless while making a bold statement.

Your marketing challenge is to:

1. devise a way to make El Chupacabra's dreams come true by advertising Yoli soda among the homeless population in Acapulco and beyond.
2. What can your marketing team do that is respectful and creative - and perhaps helpful as well - to get the Yoli message out to all Mexicans?