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After reading The Politics of Pink: Susan G. Komen for the Cure Steps into Partisan Minefield (Case) How effective was Komen's PR management of this
After reading The Politics of Pink: Susan G. Komen for the Cure Steps into Partisan Minefield (Case) How effective was Komen's PR management of this situation? What did the organization do well / not well? What could have been done differently, if anything, to handle the situation? What were the internal issues - involving Komen's affiliates, board and staff - that contributed to the controversy? Could any of them been avoided? If so, how
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