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After reviewing the Don Draper Video, discuss your observations regarding Draper's pitch. How is his approach aligned or not aligned with Lou Imbriano's notion of
After reviewing the Don Draper Video, discuss your observations regarding Draper's pitch.
- How is his approach aligned or not aligned with Lou Imbriano's notion of Converting Relationships into Revenue?
- Do you think his approach would work for a sports sale? Why or Why not?
- Would you hire Draper to sell sponsorships if you were a team owner? Why or why not?
Here is the Video: https://www.youtube.com/watch?v=r5iaTRqIafU
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Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
