Question
After watchingTED Talk: Why Don't Patients Behave Like Consumers?(13:04), consider a healthcare product/service experience purchased by you, a family member, or a friend, and answer
After watchingTED Talk: Why Don't Patients Behave Like Consumers?(13:04), consider a healthcare product/service experience purchased by you, a family member, or a friend, and answer the following questions:
How do healthcare consumers differ from other consumers when making purchase decisions? Describe at least three differences, and use examples to illustrate.
How does looking at your experience help you to understand healthcare consumer behavior?
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
