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After Week 1 of MKTG 1020, what concept or concepts (from Chapters 1 & 2) had the most relevance to you - in other words,
- After Week 1 of MKTG 1020, what concept or concepts (from Chapters 1 & 2) had the most relevance to you - in other words, what did you learn about this week that you can directly relate to you as a shopper, consumer and/or employee.Please be specific with examples of how you have seen that concept and why it is relevant to you.
- In the DQs, what post or comment by a classmate did you feel was especially interesting or relevant to your understanding of marketing concepts this week?Why did you feel this way?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
