After years of innovations, experiments and exhibitions, the Great Kosa Automobile Company Limited has started commercial production of vehicles in Ghana. The company, also called Kantanka Automobiles is owned by renowned Ghanaian industrialist, Apostle Kwadwo Safo, the founder of Kristo Asafo Mission. The assembling plant was installed in April 2014, following collaboration with a Chinese investor. Currently, the company operates three lines of 4X4 SUV, pick-up and saloon vehicles. However, there are concerns that the production of 4X4 SUV and pick-up vehicles may be beyond the reach of its target market; the middle class of the society. There is also a challenge of patronage and promotion of its locally manufactured vehicles. Using the scenario above, critically discuss what contribution the 8ps of the marketing mix could make to the marketing strategy of Kantanka Motor Vehicles