After you identify 3 advertising messages published in magazines, newspapers, or digital media, describe how each ad attempts to achieve one of these 3 goals: a cognitive goal (such as awareness or increased product knowledge), an emotional goal (such as an image appeal or enhanced preference), or a behavioral goal (get you to try or repurchase the product). You may use a simple table to show your answers. Which type of ads (cognitive, emotional, or behavioral) stimulate you to learn more about the brand involved in the ad