Question
Describe the selected target market consumer in detail (Demographically, Psychographically, Usage rates, Lifestyle, hobbies, etc.). What are the consumer's needs, and concerns as it relates
Describe the selected target market consumer in detail (Demographically, Psychographically, Usage rates, Lifestyle, hobbies, etc.). What are the consumer's needs, and concerns as it relates to the product category?
Include rationale (support, reasoning) that explains why this target consumer would benefit from and want the product.
THE TARGET MARKET: Student Athletes
PRODUCT: LIQUID CONTACTS
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International Marketing & Export Management
Authors: Gerald Albaum, Edwin Duerr
7th edition
273743880, 978-8131791189, 8131791181, 978-0273743880
