Aileen$$s specially formulated cat food has reached the maturity stage of the product life cycle. What is Aileen probably observing about this product in the marketplace?

Group of answer choices

Sales: peak; Profits: peak to declining; Typical Consumers: late majority; Competitors: high number of competitors and competitive products

Sales: low; Profits: negative or low; Typical consumers: innovators; Competitors: one or few

Sales: peak; Profits: increase; Typical Consumers: laggards; Competitors: low number of competitors

Sales: rising; Profits: rapidly rising; Typical consumers: early adopters and early majority; Competitors: few but increasing

Sales: declining; Profits: declining; Typical consumers: laggards; Competitors: low number of competitors and products