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AIM: identify and explain the roles and functions of different marketing stakeholders associated with a marketing-related problem or issue. The activity is aligned to the

AIM: identify and explain the roles and functions of different marketing stakeholders associated with a marketing-related problem or issue.

The activity is aligned to the unit learning outcome 1: understand the roles and functions of different marketing stakeholders.

Word limit: 500+- word maximum

Questions:

1. Explain ONE possible marketing-related problem or issue associated with kabab fast-food, street-food or takeaway food. Please only choose ONE possible marketing-related problem or issue. Please provide a photograph of the problem or issue (if possible).

Remember: A marketing-related problem or issue may relate to health, safety, waste or any other problem or issue you identify.

2. Which market or non-market stakeholder group is responsible for addressing or fixing the marketing-related problem or issue you identified? Why do you think they are responsible for addressing or fixing the marketing-related problem or issue?

3. Identify a non-market stakeholder group directly interested in the marketing-related problem or issue (who was not mentioned in answer 2). What are the roles and responsibilities of this stakeholder group in relation to the marketing-related problem or issue? Please provide a photograph (or weblink) of this non-market stakeholder group (if possible).

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