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Air Wickis anAmericanbrand of air freshener owned by the British companyReckitt. It was first launched by creator Guy Paschal in 1943 in theUnited States, and

Air Wickis anAmericanbrand of air freshener owned by the British companyReckitt. It was first launched by creator Guy Paschal in 1943 in theUnited States, and is now sold worldwide.

Question: In terms of segmentation (target customer), consider and analyse all the segments that AirWick have in their market?

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