Airbnb is an online business which connecting people who want to rent their houses and people who are looking for accommodation. You are a marketer at Airbnb. You plan to launch a New Year promotion for holiday travellers.

• Write three media vehicles that you plan to use in promoting Airbnb New year promotion. Write the reason for selection.
• Weigh up the different merits of media vehicles that you identified by giving examples of two advantages and two disadvantages of each media vehicle alternative.
• What impact do you feel that the level of customer involvement will have on reach and frequency of advertisement? Give three at least three reasons to explain your answer.