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a.Joe Pulizzi emphasizes email subscribers as key metric of success. In contrast, Buzzfeed focuses on social media - go where the eyeballs are. Which approach

a.Joe Pulizzi emphasizes email subscribers as key metric of success. In contrast, Buzzfeed focuses on social media - "go where the eyeballs are." Which approach makes more sense to you? Perhaps it depends on something? On what exactly?

b.Joe Pulizzi emphasizes the importance of expertise and targeting. Is Buzzfeed a counter-example to his theory? Why or why not?

c.How do you reconcile these two different approaches?

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