Akuma plc is a publishing company. On 6 March 20X1, Akuma plc paid 10

million to acquire the ownership of a publishing title. Immediately after the purchase, Akuma plc launched an advertising campaign at a cost of 2 million aimed to increase the popularity of the publishing title. By the end of the year 20X1, Akuma plcs management concluded that the advertising campaign was a success and they suggested that 12 million should be recognised as an intangible asset on Akuma plcs balance sheet at 31 December 20X1. Required: Explain how (a) the publishing title and (b) the advertising campaign should be accounted in Akuma plcs financial statements for the year ending 31 December 20X1, describing in detail how the relevant IFRS rules apply in this context.