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Alba Company is considering the introduction of a new product. To determine the selling price of this product, you have gathered the following information The

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Alba Company is considering the introduction of a new product. To determine the selling price of this product, you have gathered the following information The direct material per unit $2,300 The direct labor per unit S2.162 The variable manufacturing cost per unit $1,100 The total fixed manufacturing costs 51.438.000 The variable selling and administration cost per unit S1.150 The total fixed selling and administration costs $100,000 If the company requires rate of retum 16% on its investments and $6,500,000 investments are needed. The total direct materials available to be used in the production is S2.300,000 Required: 1. If the company uses absorption costing approach to cost-plus pricing.computer a. The unit product cost b. The markup percentage The selling price per unit 2. Assume that the company is considering the introduction of other new product. If the target-selling price per unit is $7.700 and the company investing $7,000,000 to purchase equipment needed to produce 500 unit. If the company requires rate of retum on its investments 16%, compute the target cost per unit. 3. Assume Alba produces 2 products. The first product is the unique one and Alba is the only company that produces this product, whereas several copies produce the second product and there is a strong competition in the market regarding this product. Which pncing approach is better applicable for pricing of each product, and why

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