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Alex bought a chain of salons and spas. He invested his wealth and time to enhance the salons with full-service bars, child care for employees

Alex bought a chain of salons and spas. He invested his wealth and time to enhance the salons with full-service bars, child care for employees and guests, and premium furniture. Since other salons and spas in the area are not offering these types of amenities, he expects this innovation will result in a profit. Alex is a(n)

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