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Alex is a brand manager at a large corporation. For the last 14 months he has been reading and re-reading all the research data that
Alex is a brand manager at a large corporation. For the last 14 months he has been reading and re-reading all the research data that has been gathered about the market for a new product the company is going to launch. He realizes that he has wasted too much time in his review of the data and needs to improve the implementation of his marketing plan by "just doing it". Alex is attempting to overcome what problem? Lack of Feedback Product Champion O Leadership Poor communication Paralysis by Analysis A
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