Alex is assessing the price of Apple. She expects Apple to grow dividends at its historical rate of 4.5% per year over the next three years, and following that she expects the dividend growth rate to steady to the industry average of 2%. If Apple shareholders expect a return on equity of 8% per year and the annual dividend paid exactly one year ago was $4.75, what is Alex's per share estimate of Apple's equity value? If the shares are currently trading $97.05 per share, should Alex buy, sell or hold the share?