Alibaba Group's revenue is generated through a range of diverse fees. For instance, merchant fees are charged to users based on number of units sold in retail centers. Strategically, the diverse fees

help Alibaba determine where to commit resources for future growth.

add complexity and create havoc for established brands growing rapidly in the domestic market.

force domestic competitors to invest in diverse and complex businesses to match their reach and scope with consumers.

enable growth in the domestic digital market because of excessive regulation and diverse business help work around regulations.