Alison had developed a dozen segments for her firm's new product, but she felt she needed to check the company's code of ethics before targeting one of the segments. Alison's action was

inconsistent with good marketing practice in identifying segments with strong potential.

consistent with good marketing practice that suggests all actions must be reviewed to ensurc they are consistent with the frm$\text{'}$s code of ethics

inappropriate as she was reflecting her own biases.

lappropriate as some firms may want to exclude some segments on moral or ethical grounds.