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All answers must be correct, no guess work! Marketing case study, The case describes revelations that the production of cocoa in the Cte d'Ivoire involved

All answers must be correct, no guess work!

Marketing case study, The case describes revelations that the production of cocoa in the Cte d'Ivoire involved child slave labor. These stories hit Cadbury especially hard. Cadbury's culture had been deeply rooted in the religious traditions of the company's founders, and the organization had paid close attention to the welfare of its workers and its sourcing practices. The US Congress was considering legislation that would allow chocolate grown on certified plantations to be labeled "slave labor free," painting the rest of the industry in a bad light. Chocolate producers had asked for time to rectify the situation, but the extension they negotiated was running out.

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