All Discussion Papers are to be one page, line and one half spacing, 12 type size then printed out and submitted in person in class - no online submissions no exceptions!

This week's question:

Advertising and creating value go hand-in-hand. How do you think value is created? What role do you think advertising plays in value creation and how does it do so?Use a few examples to support your Point-Of-View. Examples are required in each question to get full credit.