All employees of New Belgium Brewery in Fort Collins, Colorado, are given a road bike, in honor of their Fat Tire beer, on their one year employment anniversary. This is an example of a ritual. Rites and rituals are

company values included in the code of ethics

the activities and ceremonies that celebrate important occasions and accomplishments in the organization's life

objects, acts, or the quality that conveys meaning to others

a narrative based on true events that emphasize a particular value

company expectations for employees, such as working hard, ethically, and honestly