All That Enterprises has a reputation for reliability and customer service, qualities that helped to build this highly respected name brand over the last $15$ years. Speaking at a recent business conference, Kenan, the CEO of All That, told his audience, $"$We have built our reputation by changing little over the last several years, but consistently helping customers with great, caring service and a reliable product." Which type of strategy does All That Enterprises use?

Multiple Choice

stability

growth

retrenchment

defensive