Allon Corp. (AC) is an international travel company that offers complete travel itineraries in Western Europe, South America, and the Middle East. AC's customers have become increasingly cautious and are travelling less to these destinations because of political events over the past couple of years. In order to alleviate its customers' travel concerns, AC is considering a new marketing campaign to advertise that AC is a travel provider with customized security features. AC is currently evaluating risk-response alternatives as a basis for the marketing campaign. Required: a) Describe three risk-response alternatives that AC should use to manage its risks. (3 marks) b) Provide an example of how AC should implement each of the three risk-response alternatives from part (a), and describe how each example would provide comfort to AC's customers. (3 marks)