Allstar Brands is a multinational consumer products company that produces and sells ethical

$($prescription$)$ pharmaceuticals, OTC $($over$-$the$-$counter, or nonprescription$)$ drugs, and consumer

products. It is an $$10\mathrm{.}9$ billion firm that was formed in $1924$ and competes with a variety of larger

and smaller firms, depending on the product market. It has leading brands in various product

categories, including $($in the OTC division$)$ Allround, the leading liquid cold remedy in North

America, and Zemlef, a heartburn remedy soon to be converted from prescription to OTC status.

The consumer products division includes various types of packaged goods: hand and beauty

soaps, laundry detergent, shampoo, toothpaste, shaving cream, etc. Over the years, it has

expanded its product category width through internal new product development and through

acquisition of brands and companies around the globe.

The company had been historically organized into Ethical Pharmaceuticals, Consumer Products,

and International divisions, but it recently reorganized into a global product management

structure with Ethical Drugs, Consumer Health Care, and Consumer Products divisions. A group

of category managers exists within each division. For example, the Consumer Healthcare division

has an oral care category manager, a vision care category manager, etc. Most major brands also

have their own brand manager who reports to the category manager. Under the new structure,

each division is responsible for its own international operations and, to some extent at least, can

pick the products and categories to pursue internationally. The country managers are responsible

for the selection and marketing of products in a particular country. The current organizational

structure is shown below.