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Alpha and Beta are divisions within the same company. The managers of both divisions are evaluated based on their own divisions return on investment (ROI).

Alpha and Beta are divisions within the same company. The managers of both divisions are evaluated based on their own divisions return on investment (ROI). Assume the following information relative to the two divisions:

Case

1 2 3 4
Alpha Division:
Capacity in units 52,000 296,000 109,000 208,000
Number of units now being sold to outside customers 52,000 296,000 85,000 208,000
Selling price per unit to outside customers $98 $38 $64 $44
Variable costs per unit $61 $16 $37 $28
Fixed costs per unit (based on capacity) $25 $6 $22 $6
Beta Division:
Number of units needed annually 10,300 68,000 20,000 56,000
Purchase price now being paid to an outside supplier $91 $35 $64*
* Before any purchase discount.

Managers are free to decide if they will participate in any internal transfers. All transfer prices are negotiated.

1. Assume that Alpha Division offers to sell 68,000 units to Beta Division for $34 per unit and that Beta Division refuses this price. What will be the loss in potential profits for the company as a whole?

2. What is the range of transfer price the manager's of both divisions should agree? (Round your answers to 2 decimal places.)

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