Alright, I tried out that personalization advice you gave me for my email prospecting last week, and it is working! So now I have another prospecting$-$related question for you. I$\text{'}$m trying out phone prospecting more this week and am having a difficult time starting my calls. What is the best way to open up a prospecting call?

Introduce yourself as you normally would but begin with a call to action. You only have a short amount of time to grab the prospect's attention, so try and get them to commit immediately to another meeting where you can go into more detail on your product.

Introduce yourself as you normally would but provide a point of reference. This can be saying that you and the prospect recently connected on social media, saying you reached out previously via email, or saying that a client of theirs suggested you contact them.

Introduce yourself as you normally would but begin the call by stating the prospect's needs. This shows that you know about their struggle with their current situation and have taken the time to know them better. They'll be so impressed with your research that they'll want to schedule an appointment with you.