Question
Although product and services require different marketing strategies, consumers are the center of every marketing program. Using relevant examples, evaluate how product and service companies
Although product and services require different marketing strategies, consumers are the center of every marketing program. Using relevant examples, evaluate how product and service companies build offerings that bring value to their target market?
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
