ALUMPUR UNIVERSITY UNIVERSITI KUALA LUMPUR BUSINESS SCHOOL MPU3242 INNOVATION MANAGEMENT Individual Assignment Brief Instruction: Identify your innovation product/service/process potential. Choose any product, services or process that may relate with innovation management. For instance, product should be more specific or focus on its innovation from the previous version to the latest version. Identify the main purpose, reason for its creation, and sell to the market. Study your product or services from the innovation perspectives. 1) What is your chosen product/services? What kind of issues or problem that lead to this product/service creation? 2) Based on research, what make the product success in the market? 3) Explain what analytical tools to enhance the current products/services? 4) Assess the barriers or potential problem that the current or previous product/service face when it enters to the market? 5) What will be the suitable strategy to overcome the barrier towards your chosen product/services? 6) How to make your chosen product/services niche in market today? 7) What is your suggestion to improve the current chosen product/services? Please be aware of: Citation (support your statement with relevant sources, what, how and why). Read the articles about your chosen company product/services/process especially on the firms' innovation activities. Report format (table of content, acknowledgement etc.) MPU 3242 INNOVATION MANAGEMENT Minimum 10 pages and maximum 15 pages (content only) References (APA format) - Minimum 10 sources. SUBMISSION DATE AND TIME: WEEK 10 (SUNDAY) before 12PM. *Please send your assignment via email to: ammaramierul @t.unikl.edu.my