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Always Fit, a nutritional supplement store, is considering opening a larger store in Huron Park neighborhood in Kitchener. The table below shows the sizes of

Always Fit, a nutritional supplement store, is considering opening a larger store in Huron Park neighborhood in Kitchener. The table below shows the sizes of existing and proposed store, drive time, and annual sales of existing stores in Kitchener. Calculate the potential sales for the new location using the Huff gravity model, assuming \lambda =2.
Square Footage
Existing store
1,100
Proposed Store
2,700
Neighborhoods
Drive Time from New Store
Drive Time from existing
Annual sales in millions
Doon
12 minutes
17 minutes
1.2
Stanley Park
15 minutes
20 minutes
2

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