Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Mirana Footwear Inc., a shoe - manufacturing company, has been one of the leading companies in the United States for around 2 0 years. Because
Mirana Footwear Inc., a shoemanufacturing company, has been one of the leading companies in the United States for around years. Because of a change in the organizational structure, the company's management plans to shorten its name to Mirana Inc. and modify its logo to a more colorful one. Which of the following should the company's management know before they decide to make the changes?
Multiple Choice
The change in the logo is unnecessary as logos are less important than names because of their visual nature.
The company can learn from the success of the name changes brought about by the company Weight Watchers and Netflix.
Names and logos are merely identification tags and can be changed with no explicit communication.
If the management doesn't communicate the changes properly, the company risks losing whatever reputation it has built up over years.
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started