Amazon

Brief background of the company, including their stock market ticker and price for the end of the last four quarters; mission statement, when company started and when company went public, and who is their CEO.

Provide at a minimum 5 thorough reasons explaining this year's performance. Use the marketing mix - product - were there any new product strategies, what are their price strategies, how did they focus their promotional efforts, and explain any impact the supply chain of distribution had. What was/is their positioning?