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Amazon.com, Inc.s ability to satisfy stakeholders supports organizational growth in the e-commerce industry. In Archie Carrolls model of corporate social responsibility (CSR), stakeholders are individuals

Amazon.com, Inc.’s ability to satisfy stakeholders supports organizational growth in the e-commerce industry. In Archie Carroll’s model of corporate social responsibility (CSR), stakeholders are individuals or groups linked to the organization based on their stake in what the business does. Corporate social responsibility (CSR) is a current field of study within business schools. It is reported that Amazon follows a CSR pyramid as a guideline for sustainability. Below is the list of activities

  • During covid, Amazon added 400,000 jobs this year to handle the surge in online shopping.
  • The health and safety of our employees and contractors around the world continue to be our top priority. meeting every day to consider the evolving situation and consulting with medical experts to ensure we are doing all we can to keep our teams healthy
  • housing for homeless families, contributing large sums to the University of Washington’s computer science program, and supporting a mass transit initiative.
  • Tens of thousands of nonprofits and non-governmental organizations worldwide use AWS to increase their impact and advance mission goals.
  • Amazon founder Jeff Bezos earmarked $1 billion of his $10 billion environmental philanthropy to protect 30 percent of the Earth’s land and sea
  • Amazon provides both full and part-time workers with competitive benefits, offering medical, dental, and vision coverage
  • The average warehouse worker at Walmart makes just under $40,000 annually, while at Amazon would take home about $24,300 a year.
  • employees pushed to meet extremely high targets
  • Amazon is taking legal action against four companies it has accused of deliberately flooding its shopping platform with fake reviews.
  • Effective advertising is crucial for sellers to generate sales.
  • a seller may invest thousands of dollars researching the best keywords to advertise a product

Direction: Read the above scenario of Amazon and answer the below questions

CSR Pyramid is followed by all the branded companies. In relation to the above case, Formulate a CSR pyramid for Amazon by considering all the factors (Pyramid with details 5 Marks )

  1. Imagine yourself as the salesperson for Amazon, evaluate the above situation, list out all the legal procedures that will be followed to develop and advertise the products. 
  2. Amazon has done a lot of support for society but there are certain undefined statuses from the employees and society. Use a range of approaches to list out the expectation of employees and society 
  3. Amazon’s 2020 Sustainability Report pledges to save the climate. The report also includes our work on a wider range of Amazon commitments and initiatives to support our employees. Evaluate the role of the owner and employees in the climate 
  4. Compare the financial statement of Amazon to any of the competitors of:
  • Gross margin ratio 
  • Price-earnings ratio

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