Amazon's mission is Group of answer choices Amazon strives to having exceptional customer service, targeted operational excellence, a great team and winning culture, with a strong commitment to integrity, fairness and responsiblity. Amazon strives to be one team winning with integrity, looking ahead and being bold, accepting personal responsibility and putting the customer at the center of every decision. None of these Amazon is guided by four principles: Customer obsession rather than competitor focus, passion for invention, commitment ot operational excellence, and long term thinking