Amber is majoring in finance at Hope University, and studying means a lot to her. She usually spend hours studying finance, which is twice as much as other subjects. Although she is not going to major in marketing, the subjects of Principles of Marketing and Consumer Behavior are still important to every student. Discuss the ways in which Hope University should do to form or change Ambers attitude towards these 2 subjects. Based on the theories and knowledge in Consumer Behavior you have studied, justify your choices.

(Use the ELM theory and the strategy to change cognitive, emotional, or behavioral components to apply)