Question
Amelia, Jane, and Cybil have been close friends since primary school where they bonded over their shared love for protecting the environment and for creating
Amelia, Jane, and Cybil have been close friends since primary school where they bonded over their shared love for protecting the environment and for creating spectacular clothing items using recycled items found at charity shops. Fast-forward to 2020, and by this stage, the three friends had graduated university and were making plans to launch their own eco-friendly fashion brand. Amelia graduated with a degree in finance and holds an Australian Financial Licence, Jane graduated with a business degree, while the artistic Cybil, graduated with a degree in fashion design. On the advice of a solicitor, the three friends registered a small proprietary company called Fiercely Eco Pty Ltd. According to the ASIC database, the two business minds, Amelia and Jane, are listed as the companys two directors, while all three friends are listed as equal shareholders. Despite their ambition and hard work, the three friends lacked the finances to invest in and grow their business. Fortunately, their remarkable talent allowed them to acquire over a million loyal followers on social media after a video of Cybils creative process went viral on Tiktok. Required: Discuss whether the various crowdfunding strategies could be viable fundraising options to enable Fiercely Eco Pty Ltd to raise the capital it needs to grow. Also discuss reasons why alternate fundraising options like debt capital may not be a viable alternate option for the company at this early stage. (Corporations Amendment (Crowd-sourced Funding for Proprietary Companies) Act 2018)
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